Affirm Wins Exclusive Sam's Club BNPL Deal After Walmart Exit
Affirm will be Sam's Club's exclusive buy now, pay later lender, launching on SamsClub.com within weeks for $500+ purchases and in clubs in 2027.
Klarna and Affirm are two of the best-known names in buy now, pay later (BNPL), a form of point-of-sale credit that lets shoppers split a purchase into smaller installments, often with little or no interest when paid on schedule. Once seen mainly as a way to finance big-ticket items like electronics or furniture, BNPL now appears across online and in-store checkouts. It is increasingly built into retail apps, payment wallets and card networks.
BNPL has moved from a niche fintech product to a mainstream way to pay. Spending through these services keeps growing, and consumers are using installment plans for routine purchases and recurring bills as well as discretionary splurges. That shift raises questions about household finances, especially as data points to rising late payments among some borrowers. Regulators, lenders and credit bureaus are also working out how BNPL loans should be overseen and reported.
Competition among providers is intensifying. Exclusive retailer partnerships can shift market share quickly, and merchants are paying closer attention to how payment options affect conversion and abandoned carts.
This hub tracks developments involving Klarna, Affirm and the broader BNPL industry, including:
Affirm will be Sam's Club's exclusive buy now, pay later lender, launching on SamsClub.com within weeks for $500+ purchases and in clubs in 2027.
Fed economists say Americans spent over $160B on buy now, pay later last year. Pay-in-four use is up nearly 80% since 2023, much of it for groceries and bills.
Americans spent over $160B on buy now, pay later plans last year, Fed economists found, more and more on groceries and bills as late payments climb.
PYMNTS data shows 19.2M US shoppers left carts when BNPL was missing at checkout, as Klarna and Affirm compete and banks and wallets add installment plans.
Fed economists say Americans spent over $160 billion with buy now, pay later last year, as grocery use, late payments and credit reporting all rise.