Meta Ad Hook Rules Clash Over 3 Seconds vs 7 Seconds
Drive Social Media's 7-second Meta ad rule meets industry data showing hooks really work in 1.7 to 3 seconds, amid Meta's video-led ad boom.
Ad Market
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Where ad budgets go: social and digital ad spend, creator marketing, and the sales numbers platforms report against them.
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Deinfluencing Trend Tests Influencer Marketing's Grip
Deinfluencing pushes back on influencer-driven shopping as governments and brands boost creator marketing budgets despite growing scrutiny.
Hootsuite Tools Boost Marketing as Social Ad Trust Wavers
Hootsuite integrations aid marketers as social platforms face ad fraud losses, addiction lawsuits, and advertiser boycott disputes.
Snap Sales Forecast Rises as Walmart Growth Slows Sharply
Snap forecasts stronger ad-driven sales ahead of its AR glasses launch, while Walmart's growth hits a six-year low despite rising ad revenue.
UK Ad Spend Jumps 9.3% to £11.7bn as Social Media Grows
UK ad spend rose 9.3% to £11.7bn in Q1 2026 as social media, retail media, and out-of-home advertising drove growth.
El-Sayed Copies Mamdani's Social Ad Playbook to Win
Abdul El-Sayed used Mamdani-style social ads to beat a 9:1 spending gap, amid wider scrutiny of social platforms and digital ad growth.
2026 Primaries Test Whether Social Media Turns Votes
Coverage examines whether social media followings translate into votes for 2026 primaries amid platform lawsuits, ad disputes, and fraud concerns.
Walmart Ad Sales Cushion Blow From Slowest Growth in 6 Years
Walmart shares fell over 9% after its slowest sales growth in six years, with advertising and e-commerce cushioning the blow.
Teen Drops Lawsuit as Social Media Addiction Cases Loom
A teen dropped her social media addiction lawsuit against Meta, YouTube and Snapchat as broader industry litigation and ad scrutiny continue.