Online Grocery

Online grocery covers every way people buy food and household essentials through digital channels: app-based delivery marketplaces, retailer-run websites, curbside pickup, and the fast-growing segment known as quick commerce, which promises doorstep delivery in minutes rather than days. What began as a convenience for occasional top-up orders has become a routine way many households do their weekly shopping.

Why it matters now

The category is in a period of rapid change. Large delivery platforms are competing for control of the grocery order, and consolidation could reshape who owns the customer relationship, the logistics network, and the data that flows between shoppers and stores. Ultra-fast delivery is also maturing. Services once built around a handful of snacks are now handling full baskets, which pushes retailers and tech giants to rethink fulfillment, inventory, and pricing.

India has become one of the most closely watched markets. There, quick-commerce players are scaling dark-store networks, adjusting discount strategies, and working within evolving regulations. Across regions, a recurring tension shapes the business: shoppers want speed, but many still weigh value and price more heavily, so platforms must balance fast delivery against profitability.

What you'll find here

This hub tracks:

• Deals and competition among delivery apps, retailers, and e-commerce giants
• Quick commerce, including dark stores, delivery-time promises, and unit economics
• Market data on online grocery adoption and consumer behavior
• Regulation affecting warehouses, gig workers, and pricing practices
• Expansion moves as major players launch or scale grocery services in new countries

Follow along for analysis of how technology is changing the way the world buys groceries.