X Subscription Bundles Grok, Cursor and X Premium at $30 a Month

What launched

SpaceX's AI unit, still widely called xAI, has replaced its separate consumer products with one membership. The X Subscription, introduced on October 12, puts Grok, the Grok Bot agent product, the Cursor coding environment and X Premium under a single plan, and the company said it would reach every market over the following days.20 The tier most outlets led with is Premium at $30 a month. xAI says it includes the benefits of SuperGrok, Cursor Pro and X Premium+, which together had cost $90 a month.2011

The full lineup has five tiers. Free costs nothing and gives daily Grok access, a small starter allowance for Cursor's coding agents and standard X. Plus costs $8 and adds more AI usage, a checkmark, creator tools and fewer ads. Premium gets four times the Plus usage. Super, at $100, gets 15 times as much, and Ultra, at $200, gets 50 times as much.20 Annual prices reported for the lower tiers are $80 for Plus, $300 for Premium and $1,000 for Super.14 The official pricing page also lists Premium's $300 annual price, which works out to $25 a month.12

Nearly every outlet reported the same prices, though a few details differ. At least one report put Ultra at 20 times Plus usage.8 That conflicts with the 50x figure on xAI's own announcement and in most other coverage, so 50x is the number to trust.2016 The tier names also changed late. A price card that leaked on October 2 used the same $8, $30, $100 and $200 prices but called the $8 tier Premium and the $30 tier Plus, along with a planned 50% launch discount.6 The final launch swapped those two names and added the free tier.15

The subscription math for customers

The $90-to-$30 comparison is real, but it applies to a narrow group: people who were paying full price for all three products at once. For them, Premium costs about a third of what they paid before.15 Most customers are in a different position. The company's own filings, as reported, showed about 1.9 million paying SuperGrok subscribers and 4.4 million X Premium subscribers. Many of those people paid for only one product. Before the bundle, SuperGrok cost $30 a month and X Premium+ cost $40, and buyers often struggled to tell what the extra $10 for Premium+ actually got them.13

xAI's broader pitch is that the bundle gives you Grok, Cursor and X for about what one comparable standalone plan used to cost. It also says every new tier delivers more usage per dollar than the plan it replaces.20 One independent analysis divided the price of each tier by its usage multiple. A unit of usage costs $8 on Plus, $7.50 on Premium, $6.67 on Super and $4 on Ultra.15 By that measure, Premium is only about 6% cheaper per unit than Plus. Its real selling point is the bundled features, and only Ultra meaningfully lowers the price of compute.15 My reading is that the ladder is built to push heavy agent users toward the $200 tier and to make the $30 tier the default for everyone else. xAI labels Premium as its most popular plan.19

The allowance also works differently now. Paid tiers share one usage pool across Grok, Cursor and the Grok tab on X, and the pool refreshes weekly rather than monthly.20 xAI says each plan includes at least twice the coding usage with its own models that the comparable Cursor plan offered. Cursor staff repeated that claim on the company's forum.2017

The catch: third-party models

The biggest cost question for developers is about models xAI doesn't make. On Premium and above, Cursor users can still pick third-party models, but that use doesn't come out of the included pool. It is billed separately at API list prices through prepaid top-ups, starting with the first request.2015 Current Cursor subscribers keep their included third-party usage only until they switch plans.18

This matters because many developers chose Cursor precisely so they could switch between model providers. One workplace-AI newsletter advised teams to log a week of real work by model and task before switching. Its reasoning was that a lower subscription price can still come with a separate usage bill.18 There is also background that the launch materials don't mention. In August 2026, OpenAI said it would stop supplying its models to Cursor, citing contract violations by Musk's companies.24 Read together, the bundle's pricing clearly favors Grok models: they come out of the included allowance, while rival models are paid separately at list price. Cursor describes the change as making room for more Grok usage.15

Licensing for teams and enterprises

Business pricing is simple on paper. Team seats cost the same as individual plans: $30 for Premium, $100 for Super and $200 for Ultra. Each seat gets the same usage as the matching individual tier, and teams can mix tiers.12 xAI says these seats cost less than the older Cursor Teams plans and include three times the coding usage. They also come with SSO, admin controls, consolidated billing, usage analytics and SOC 2 compliance.20 Enterprises can manage Cursor and Grok from one dashboard with a shared usage pool.11

The coverage disagrees here. Some reports say team and enterprise customers will see no change in per-seat pricing and simply get triple the coding usage.1617 xAI's own wording says the new seats cost less than the old Cursor Teams plans.20 The two accounts may refer to different things, one to existing contracts and the other to new list prices. Either way, procurement teams should check actual quotes rather than rely on headlines.

Migration terms

Existing SuperGrok, Cursor and X Premium plans continue for now, but new customers can no longer sign up for them.20 Subscribers who switch lose their old plans immediately, get a prorated refund, and can see time-limited upgrade offers in billing settings.2014 Annual subscribers keep the time they've paid for, and any change takes effect at renewal with advance notice.20 xAI also says it will eventually move everyone still on legacy plans to the new ones, though it hasn't set a date.20 One report says switching cannot be undone.15 Some details remain unclear, including app-store prices and whether listed prices include taxes. The leaked card suggested the $8 tier would cost $10 through the app stores.15

The earnings angle

The bundle also matters because of the company that owns it. SpaceX bought xAI in an all-stock deal in February 2026 that valued xAI at $250 billion. It went public on Nasdaq as SPCX in June, raising about $85.7 billion.23 It then closed its $60 billion acquisition of Cursor on August 14, issuing roughly 391 million shares.2123

Second-quarter results show why recurring software revenue matters to the company. Revenue rose 92% to $7.81 billion. The AI segment brought in $2.56 billion, up about 247% from a year earlier.23 Coverage frames that segment's profitability in two ways. One account notes that its adjusted EBITDA turned positive at $1.1 billion.23 Another highlights an operating loss of $1.257 billion. Both figures can be accurate at once. Capital spending is the bigger issue: quarterly capex was about $18.4 billion, $15.8 billion of it on AI.23

The AI segment's growth also came mostly from compute contracts. Grok subscriptions contributed relatively little, and analysts describe Grok's consumer market share as drifting. Cursor is different. JPMorgan estimated its annual recurring revenue at about $4 billion as of June, with roughly three-quarters coming from business customers.25 Morgan Stanley has estimated it could reach around $8 billion by the end of 2026. SpaceX has also told investors that AI subscriptions are a $760 billion market opportunity.

Seen in that light, The X Subscription is mainly a revenue play. It lets xAI sell AI subscriptions to X's existing user base without building a new sales channel, and it puts pressure on rivals that sell their AI tools separately.1617 Folding Cursor into the bundle could also give casual X users a reason to try a developer tool, which could raise average revenue per user.14 Coding agents also use a lot of compute, so steering them toward Grok models could help fill SpaceX's expensive data centers.21

The bottom line

The risk is that heavy users drain their allowances faster than the extra subscription revenue pays for the compute. Developers who rely on non-Grok models could also leave rather than pay list-price top-ups. Analysts have said the deciding factor will be whether the bundle brings in new paying users without driving existing ones away.17 The bundle's own structure points to what xAI is betting on: pricing Grok usage cheaply enough that customers stop paying for other companies' models.